Central route of persuasion

Central route to persuasion occurs when a person is persuaded by the content of the message. Peripheral route to persuasion occurs when a person is persuaded by something other than the message's content.

1. What is an example of central route persuasion?
2. What are the central and peripheral routes to persuasion?
3. What factors are important in central route of persuasion?
4. What is the central route of Elm?
5. Why is the central route of persuasion better?
6. What is peripheral and central route?
7. What is peripheral route of persuasion?
8. Is the central or peripheral route better?
9. When should a communicator use the central route to persuade an audience?
10. Which individual is processing an argument on the central route of persuasion?
11. What does Elm explain?
12. What is a peripheral cue?
13. What is ELM model of advertising?
14. What are the three major characteristics of the source affect persuasion?
15. What has to happen for a message to be successful along the central route?
16. How is persuasion used in everyday life?

What is an example of central route persuasion?

Examples of Central Route Persuasion

While watching television, a person who is interested in cars sees a car advertisement. Though the person has a car, the person gets influenced by the features shown of a new model of car.

What are the central and peripheral routes to persuasion?

The central route to persuasion uses facts and information to persuade potential consumers. The peripheral route uses positive association with cues such as beauty, fame, and positive emotions.

What factors are important in central route of persuasion?

The two factors that determine which route to persuasion someone takes are motivation and ability. An individual must have both motivation and the ability to pay attention, which leads to the central route to persuasion.

What is the central route of Elm?

The ELM proposes two major routes to persuasion: the central route and the peripheral route. Under the central route, persuasion will likely result from a person's careful and thoughtful consideration of the true merits of the information presented in support of an advocacy.

Why is the central route of persuasion better?

The central route to persuasion works best when the target of persuasion, or the audience, is analytical and willing to engage in processing of the information.

What is peripheral and central route?

Central route to persuasion occurs when a person is persuaded by the content of the message. Peripheral route to persuasion occurs when a person is persuaded by something other than the message's content.

What is peripheral route of persuasion?

the process by which attitudes are formed or changed as a result of using peripheral cues rather than carefully scrutinizing and thinking about the central merits of attitude-relevant information.

Is the central or peripheral route better?

When either motivation or ability are lacking, the peripheral route prevails, with its effort-saving heuristics and peripheral cues operating. Because these processes require less thought, their effects are more fleeting than the central route's lasting impacts.

When should a communicator use the central route to persuade an audience?

A theory of persuasion that proposes that persuasive messages can influence attitudes by two different routes, central or peripheral. When motivation and ability to process the message are high, the person will usually take the central route.

Which individual is processing an argument on the central route of persuasion?

Central route to persuasion is the style where a persuasive message is sent by a person who has both the ability and the motivation to think carefully about the messages arguments. It's the information that is central to the true merits of the person being advocated in the message. The infor mean the argument.

What does Elm explain?

Cacioppo and Petty's Elaboration Likelihood Model Theory (ELM) seeks to explain how people process stimuli and how attitudes they develop from this influence their behavior. Faced with a persuasive message, an audience will process it using either a high or low level of elaboration.

What is a peripheral cue?

a factor that is external to the merits of an argument and that can be used to provide a relatively low-effort basis for determining whether an attitude object should be positively or negatively evaluated. See also elaboration-likelihood model; peripheral route to persuasion.

What is ELM model of advertising?

The ELM (Elaboration Likelihood Model) is a popular way of looking at how customers are persuaded by type of appeal. The ELM appeals are a great way of looking at how you might want to make your advertising media choices.

What are the three major characteristics of the source affect persuasion?

Three major characteristics of the source affect persuasion: expertise, trustworthiness, and attractiveness. Individuals with high self-esteem are more likely to change their attitudes in response to persuasion than are individuals with low self-esteem.

What has to happen for a message to be successful along the central route?

For central route processing to occur, your message must be in line with the thinking abilities of your audience. If an individual does not have the mental ability to process your message, they will not be able to critically evaluate it, and are guaranteed to process it through the peripheral route.

How is persuasion used in everyday life?

Persuasion is a powerful force in daily life and has a major influence on society and a whole. ... Public service campaigns that urge people to recycle or quit smoking are great examples of persuasion used to improve people's lives.